Digital Tourism Program Manager (PPPK)

Join the Dinas Pariwisata Bangka Belitung as a Digital Tourism Program Manager (PPPK) and lead the transformation of our tourism sector through innovative digital strategies. In this role, you will drive the development and implementation of digital programs that enhance visitor experiences and boost regional tourism revenue. Based in Pangkalpinang, you'll work closely with stakeholders to create and manage digital initiatives that align with the city's tourism goals.

As a Digital Tourism Program Manager, you will be responsible for overseeing the development and execution of digital marketing campaigns, mobile apps, and online platforms that promote Bangka Belitung's unique attractions. You'll collaborate with local businesses, tourism boards, and digital agencies to ensure seamless integration of digital solutions into the tourism ecosystem. This role offers a unique opportunity to make a tangible impact on the tourism industry while working in a vibrant and dynamic environment.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement digital marketing strategies to promote Bangka Belitung's tourism offerings.
• Manage the creation and maintenance of the official tourism website and mobile apps.
• Collaborate with stakeholders to integrate digital solutions into the tourism ecosystem.
• Monitor and analyze digital performance metrics to optimize marketing efforts.
• Stay updated with the latest digital trends and technologies in the tourism industry.
• Provide training and support to local businesses on digital marketing best practices.
• Coordinate with tourism boards and digital agencies to ensure seamless project execution.
• Report on program progress and outcomes to senior management.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Tourism, Marketing, Information Technology, or a related field.
• Minimum 5 years of experience in digital marketing or tourism management.
• Proven experience in managing digital tourism programs and projects.
• Strong understanding of digital marketing tools and platforms such as Google Analytics, SEMrush, and Hootsuite.
• Certification in digital marketing (e.g., Google Analytics Certified, HubSpot Inbound Certified) is a plus.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong problem-solving and analytical skills.

🛠️ Keahlian

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